- #SAINSBURY MOG CAT COMMERCIAL FULL#
- #SAINSBURY MOG CAT COMMERCIAL SERIES#
- #SAINSBURY MOG CAT COMMERCIAL TV#
The idea – guess the ad through emoji stories and apply for a job. Digital agency, Lost Boys has created this set of recruitment ads. Lost Boys Paris: Guess the ad, get the job However, I do feel that the product lineup is yet to get a ‘wow’ addition which will make the #madeofgreat claim even more credible, but I guess it is a matter of time. For Sainsbury’s Christmas campaign, Kerr, now 92, revived the cat’s story, penning 'Mog’s Christmas Calamity. While Tata Motors’ #MadeForGreat may not have that ‘fill in the blanks’ ring to it, I liked it because it succinctly conveys the campaign idea, is relatable to the brand ambassador Lionel Messi and quite flexible – Twitter users can use it in other contexts too (and am sure they will). While writing about Twitter campaigns and hashtags, I had said that an element of ‘open ended-ness’ works: the open ended nature of the #ProgressIs hashtag (for Audi) was inviting, inclusive – it evoked an imaginative response or at least urged you to fill in the blanks. The proposition ‘Live in sweet spot’ linking it to the 360-degree sound maybe a tad stretched (as is the film length) but a compelling spot, nevertheless. I am sure the story and the central theme of ‘sharing’, will strike a chord among UK parents for whom the Judith Kerr stories will be familiar.
The profits from the sale of the book (and a soft toy) will go to Save The Children. Sainsbury’s have now partnered with the author, Judith Kerr to create ‘Mog’s Christmas Calamity’ as a printed book and a TVC.
#SAINSBURY MOG CAT COMMERCIAL SERIES#
The book series came to an end in 2002 with ‘Goodbye Mog’. Mog the cat has been a firm favourite on children’s bookshelves since 1970, when author and illustrator Judith Kerr published Mog the Forgetful Cat, the first of 16 books based on Kerr’s family and their egg-loving cat.
#SAINSBURY MOG CAT COMMERCIAL FULL#
This year, Sainsbury’s has revived ‘Mog the Cat’ through a TVC and a printed book. A look at the full length version of the new 2015 Sainsbury’s Christmas Advert, starring Mog The Cat.
#SAINSBURY MOG CAT COMMERCIAL TV#
It is not just the TV commercial which is great but the integrated approach. 2015 gave us Sainsburys animated and funny cat in the commercial Mogs Christmas. When it comes to Christmas adverts, it is getting difficult to decide which of the major UK retailers’ work is better – there’s great work all around. Here youll find all of the latest music from Channel 5 commercial. Here are my picks for the week ending 13th November 2015.
As with advertising in real life, only a handful are memorable. Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. If you have little kids, consider introducing them to Mog and her delightful series of books this holiday. Mog is hailed a hero for saving her owners, and is later given an egg as a treat.Īuthor Kerr herself appears in this ad as a neighbor of the Thomas family.Ī special plush Mog and book version of the story were sold exclusively through Sainsbury's, with all profits being donated to Save the Children's child literacy work.Įnjoy this delightful peek into the world of Mog! 0:00 / 1:17 By Tony Connelly Sports Marketing Reporter Novem 2 min read Sainsbury’s has extended its Christmas advert with a user generated digital marketing campaign which aims. In Mog's Christmas Calamity, Mog accidentally starts a fire in her home after having a bad dream, but is able to alert the fire brigade (as she had called 999 when scrabbling across a phone). and so in the winter of 2015, Mog returned as an animated kitty for the 2015 Christmas advertisement for the British supermarket chain, Sainsbury's. But as we all know, cat's have nine lives. Unusually for a popular children's series, Mog dies of old age in the final book, 2002's Goodbye, Mog. Sainsburys Christmas advert brings back Mog the Cat Is it the best Xmas ad yet In the clip, titled Mog’s Christmas Calamity, the supermarket has revived the loveable childrens character. In each book Mog stumbles into a different dilemma with a new character or event. Mog is owned by Mr and Mrs Thomas and their two children, Nicky and Debbie. She is the main character in a series of children's books written by British author, Judith Kerr. All Rights Reserved.Ĭopying or redistribution of this article is strictly prohibited Photos copyrighted by the individual photographersĪrticle copyright ©.
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